What your goals for the business, and what difficulties do you have in achieving them?
What's your top acquisition channel?
Is your business seasonal?
What are your unique selling point?
Who is your target audience?
Who do you consider your top competitors?
Do you have any aditional domains?
Do you have any big changes(like a migration) planed with in the next 12 months?
Has your website even been negatively impacted by any core algorithm updates?
What increase in organic traffic (numbers or percentage) are you aiming for in the next six to 12 months?
What keywords would you like to rank for?
Can you list any freelancers or agencies you have previously worked with?
Are you currently doing PR (or have you in the past)? If so, can you provide us with the media outlets you have been published on and existing soundbites from your representative?
What processes that were in place with your former agency/staff would you like for us to continue with, and what would you like to change?
Are you currently doing anything to acquire links? Do you have a list of websites you'd like us to start with?
Have you ever purchased any paid links or been part of any link schemes?
Has your website experienced any issues with link penalties?
